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Supersport pull the plug on KPL sponsorship deal

Supersport have pulled the plug on a multi-million shilling sponsorship deal with the Kenyan Premier League owing to a breach of licence agreement.

Superport’s General Manager – East Africa Auka Gacheoto has confirmed to Nairobi News the cancellation of the contract

In a communique on Friday, Mr Gacheo said: “Supersport has cancelled its contract with the Kenyan Premier League (KPL) following KPL’s breach of Licence Agreement entered into by the parties. The situation became untenable and it put Supersport at risk therefore Supersport has no option but to terminate the contract.”

‘SHOCKING’

Contacted, the Kenyan Premier League chief executive Jack Oguda described the development as “shocking”.

“This is very sad just as it is shocking. I am waiting for the official communication from them which will highlight the reasons.” said Oguda.

Besides leaving an estimated Sh300 million hole in the Kenyan Premier League’s budget, the development is also set to greatly affect several stakeholders.

RUNNING SECRETARIAT

For instance, it is from these proceeds that the Kenyan Premier League facilitates the smooth running of its secreteriat which employs upto 12 people.

Part of the funds are also channeled towards clubs featuring in this competition, with each of the 18 teams pocketing upto Sh6 million each year.

Supersport also beams live league matches from several venues across the country each weekend.