Nairobi News

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Student finds her niche in clothes trade

While studying law at Moi University, Yvonne Kerre borrowed Sh5,000 from her mother to start a business.

Keen to follow her passion, the 24-year-old started making jewellery.

This was her first step into entrepreneurship, and she has never looked back.

For a while, she made and sold ornaments to fellow students. From the Sh5,000 capital, she made Sh50,000 that helped her venture into selling women’s clothes. More opportunities beckoned as she embraced them.

During a visit to London, she dropped her ambition to become a lawyer and ventured into selling clothes.

This was after her friends sent her to buy them clothes and accessories while she was on holiday. It was then that she figured out how to establish her business, supplying her clients with unique products from Europe through an online platform.

“I loved the sense of fashion that existed in Europe and I thought it wise to sell the clothes in Kenya and make money while at it,” said Kerre.

Every four weeks, she travels to Europe to buy new stock.

“I get the clothes from United Kingdom, Spain and Italy,” she said.

Her shop stocks the latest trends and this has helped her to stay up to date and unique.

“When I am out scouting for the latest trends, I consider every size and height and also accommodating diverse tastes,” she said.

In the one-and-half years she has been in business, Miss Kerre Fashions has established a good flow of clients.

She has five clothes stores, two in Nairobi, two in Eldoret and one in Kigali, Rwanda.