Zambian football clubs have found an enticing way of selling their merchandise.
This is after photos emerged online portraying semi-nude models donning the clubs’ jerseys.
The models wore jerseys of Nkana Football Club and Napsa Stars.
This is how Nkana FC of Zambia unveiled new kits. LOXX pic.twitter.com/PmRLiF6p8x
— Saddick Adams (@SaddickAdams) February 6, 2018
— Gregment (@Mulemig) February 13, 2018
— Kelechi Bernard (@woramangra) February 7, 2018
very sexy ….. Eleven Wanders must learn from this unveil from Nkana FC
— Kaka Leite (@leitekaka459) February 6, 2018
Incidentally, this tactic seems to be working with Nkana reported to have sold jerseys worth about Sh20 million last year.
Last year Nkana Fc of Zambia ?? sold $200,000 replica jerseys and planning to go higher But our Ghanaian ?? clubs does not see that @PapaPoku
— Äyälä (@deGraftAyala) January 31, 2018
Sale of merchandise is fast becoming the sure way of attracting income for sports teams.
According to Sports Direct, Manchester United have already sold 2 million jerseys to their global audience in 2018 alone.