What do you do when you sponsor an event and a rival shows up and takes up prominent position? Make them invisible, at whatever cost.
Editors at Kenya’s biggest betting firm, SportPesa, have pulled a fast one on their rivals Betika by blacking out their logo on pictures used for a story on their site.
The story titled, Holders Leopards Dumped Out Of Shield Final By Sofapaka, was a match report between the two Kenya Premier League sides that was played at the Kasarani stadium on Sunday afternoon.
The clash, though, was a semifinal in the SportPesa Shield Cup where AFC lost 0-1 to Sofapaka.
But it is telling that SportPesa editors chose to black out Betika’s logo from the shirt of Sofapaka FC’s Dennis Ochiambo.
In the other semifinal, Kariobangi Sharks humbled Ulinzi Stars 4-1 to advance to the cup finals where they will meet with Sofapaka.
Some Sh2 million prize money and a ticket to the Caf Confederations Cup are up for grabs on October 20 when the two sides meet.