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Safaricom shores up support for Eliud Kipchoge with new M-Pesa logo


Safaricom Limited on Wednesday launched their new M-Pesa logo in honour of Eliud Kipchoge ahead of his INEOS 1:59 Challenge on Saturday in Vienna, Austria.

The new logo will feature the five letters spelling Kipchoge’s first name, ‘Eliud’ and the numbers “1:59” to denote the challenge.

“It’s great honour for Safaricom to be associated with this great man Eliud Kipchoge. We are honoured to renew our commitment with Eliud Kipchoge and to support him as he races against time” acting CEO Michael Joseph said on Wednesday.

Speaking at the event, Safaricom Chief Financial Services Officer, Sitoyo Lopokoiyit announced that the new logo will be in use for the next 7 days, in honour of the greatest Kenyan marathoner.

He also said that Safaricom has set up a free SMS line to wish Kipchoge well as well as free YouTube to Livestream the historic event.

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Users have been asked to dial *159# to access 1500megabites, that would provide 2-3 hours of YouTube.

Kipchoge’s partnership with Safaricom dates back to 2017 when the company launched its “Twaweza” brand campaign with the marathoner as the brand ambassador.

Kipchoge left Kenya on Monday night for Vienna aboard Sir Jim’s Gulfstream G280, which was flown by two pilots.

Kipchoge began his first day in Vienna by running on the challenge course with several of his pacemakers.