World football governing body FIFA has warned broadcasters airing the world cup to stop focusing on ‘hot women’ in the crowd during matches.
Federico Addiechi, Fifa’s Head of corporate social responsibility, said the body needs to help tackle sexism at the World Cup that ends on Sunday, and one way of achieving that is by broadcasters minimizing the cutaways images they show especially of attractive women attending the matches.
“We have done it with individual broadcasters. We have done it with our host broadcast services” Addiechi is quoted.
This comes after an Anti- discrimination activism group FARE Network reported most incidents of women harassment at the ongoing World Cup to FIFA.
According to FARE executive director Piara Powar, the group reported 30 instances of women being accosted, either local Russian fans or female journalists.
Before the commencement of the tournament last month, there were fears that homophobia and racism would be the major areas of concern but FARE said sexism has been the main focus of discrimination.