Nairobi News

SportsWhat's Hot

SportPesa unveiled as official sponsor of EPL club Hull City

SportPesa has underlined the big monies in the online betting industry by shelling out millions of pounds to become the official sponsor of the newly promoted Premier League club Hull City.

As the official sponsor, SportPesa have signed a three-year deal and will have their name and company logo on the Tigers’ home, away and third shirts for the 2016/17, 2017/18 and 2018/19 seasons.

The new sponsorship deal is the most lucrative in the Club’s proud 112-year history, said Hull City. The two did not reveal the figure.

The Tigers’ 2016/17 Home shirt, featuring Sportpesa’s logo, will be launched live on Sky Sports News at 12.10am (10.10am UK time) Kenyan time.

“We are delighted to form a three-year partnership with SportPesa. SportPesa are so much more than a betting brand, this is a company with a huge footprint across grassroots sport in Kenya, as well as the rest of Africa.” said Simon King, Commercial Manager at Hull City Tigers:

“The deal is by far the largest in our history and a sign of our ambition to grow our Club and become a household name in our sport globally.”


SportPesa has been spreading its wings since its inception in 2014 by sponsoring a number of sporting events in the country, including becoming the title sponsor of the Kenya’s top-tier football competition – the SportPesa Premier League.

This new partnership with the Tigers sponsorship marks the company’s global expansion starting with the UK where gaming services will be available on their platform within the next one month.

The company are also official sponsors of two Kenya’s most popular clubs – Gor Mahia, who are currently the defending champions of the SportPesa Premier League, and AFC Leopards.

Last week, SportPesa penned a Sh600 million deal with the Kenya Rugby Union.

“This is a big milestone for SportPesa as it marks the scaling of a Kenyan brand into the global market. The SportPesa platform will now be available in the United Kingdom and later in the year present in several African countries. One year from now we will have presence in at least four continents,” said Ronald Karauri, Chief Executive Officer of SportPesa.

“Even as a global brand, staying consistent with our core values that center around grassroots sport and community development will replicate the success SportPesa has enjoyed in Kenya.”

“Part of our deal will see The Tigers be the first English Premier League team ever to come to Kenya to play a select side as part of our campaign towards having Kenya compete in the World Cup for the first time in 2022,” he added.