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Red Bull energy drink launches new flavour in Kenyan market

Energy drink company Red Bull has launched a new flavor edition in the tropical edition category making its first debut in the Kenyan market.

The Red Bull yellow edition brings with it a taste of tropical fruits and maintains the revitalizing components that are synonymous with the blue cans.

The newly launched product will be available in selected stores and petrol stations where consumers can purchase and experience the tropical goodness.

“The most popular Red Bull in the country is the blue can, however, there’s a series of limited editions that are released from time to time. Kenya will experience the Tropical Edition for the first time this season,” Red Bull Field Marketing Manager for Kenya, Vienna Mukabana, said during the launch at a Nairobi hotel on Thursday evening.

FROM LEFT: Nyawira Ndambia, Ann Muli, Adelaide Nandeya and Vienna Mukabanah sample the newly launched Red Bull Tropical Edition at a Nairobi hotel. PHOTO | FRANCIS NDERITU
FROM LEFT: Nyawira Ndambia, Ann Muli, Adelaide Nandeya and Vienna Mukabanah sample the newly launched Red Bull Tropical Edition at a Nairobi hotel. PHOTO | FRANCIS NDERITU