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Raila launches Gor Mahia bread to boost club’s finances

“Go ye all Gor faithful and consume Gor Mahia bread!”

That is the message being sent out by the Gor Mahia FC management after the club launched a partnership with Nakuru based company Good bread limited.

The company will brand their bread in Gor Mahia’s logo and name, with Sh1 from each bread sold going towards the club.

The Gor Mahia bread was launched in Kisumu on Wednesday by former Prime Minister Raila Odinga who is also the club’s patron.



From the deal, the defending premier league champions might end up pocketing close to Sh70 million a year, better than any sponsorship deal currently in the league.

According to the club deputy organizing secretary Ronald Ngala, they approximate at getting between Sh130,000 to Sh160,000 a day from the deal.

“This is a new marketing concept by companies in Kenya and after analyzing it, we saw it as a very good avenue. Good bread informed us that they make a sale of up to 130,000 pieces a day and that loosely translates to the team earning the same amount of money. They also informed us that the circulation might go higher up to 200,000,” Ngala told Nairobi News.

Working with the 130,000 bare minimum, Gor Mahia stand to make in the least Sh390,000 a month and a whooping Sh 47million a year.

Putting in mind the sale of the bread is concentrated mostly in Nyanza and Western regions where a bulk of Gor Mahia faithful come from, then the club is set to make even more.


“They have said they will be expanding to other regions; Nairobi, Mombasa and Rift Valley. They are a Nakuru based company so they should do that with ease.

“We urge our fans to buy the Gor Mahia bread and help support the team. At the end of the day, you will find this deal to be better than any other straight sponsorship deal,” Ngala added.

Gor has been struggling financially since their previous sponsors Brookside Dairies pulled out.