KBL introduces pineapple flavored Kenya Cane spirit
Kenya Breweries Limited (KBL) has welcomed their new kid on the block by launching a new variant of the Kenya Cane spirit brand.
Popular known as KC, their new flavored spirit Pineapple will join an established list of successful variants, including of KC Smooth, KC Coconut and KC Citrus.
The new variant is inspired by the tropical blend of cane spirit and pineapple, a well-known fruit whose taste is loved by many Kenyans.
Kenya Cane, the original cane spirit, has been part of the Kenya’s drink culture since 1976. It commands a strong market share as the leading spirit in the country.
Kenya Cane Pineapple contains 40% alcohol by volume, just like the other KC variants. It is also affordably priced at parity to the rest of the variants at Sh250 for the 250ml and Sh670 for the 750ml.
It will now be available for sale in bars, supermarkets, liquor stores and online shopping platforms.
Speaking during the launch, KBL Senior Innovations Manager Victor Kagema said that Kenya Cane is a dynamic brand that changes with the times to deliver against changing consumers’ needs.
“It is for this reason that they are continuously introducing new flavours into their portfolio in response to varied consumer tastes and preferences,” said Kagema.
He added that the company is delighted to welcome Kenya Cane Pineapple to the Kenya Cane family and will continue to innovate with flavors that appeal and resonate with their consumers.
In its commitment to support the Kenyan entrepreneurial spirit, the brand is currently running a National Consumer Promotion dubbed “Shangilia Hustle Ya Kenya” which is rewarding consumers with Sh100,000 capital injection into their businesses.