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Fashion icon Sally Karago partners with Infinix to launch Zero 8 – PHOTOS


Infinix has partnered with top fashion designer Sally Karago in marketing Infinix Zero 8 which is the company’s flagship series for 2020/21.

As part of the marketing campaign, the company has also brought on board singer Tanasha Donna, TV celebrity chef Ali Mandhry and actress Catherine Kamau.

According to Infinix, the partnership with Karago is geared towards raising the company’s brand position and perception in the market as a high-end phone.

Mike Zhang, Infinix Kenya Brand Manager, said the new partnership it also part of a broader push to combine tech with fashion to create products that are a fusion of design and innovation.

“Infinix is taking steps to be more premium and able to compete and be the face of this new direction as a fashion-conscious brand. This direction is very much in tandem with our target customers, whose lifestyle can be described as image and fashion-conscious and trendy, with a taste for high-end gadgets,” Zhang said.

Ms Karago designed garments for the three celebrities who graced the launch, which were inspired by the Turkana culture.

Her fashion collection has been made using local African fabrics and beads for accessories, all drawn from the Turkana community.

From left: Singer Tanasha Donna, Chef Ali Mandhry and actress Catherine Kamau model the newly-launched Infinix Zero 8 smartphone while dressed in outfits designed by Sally Karago. PHOTO | COURTESY
From left: Singer Tanasha Donna, Chef Ali Mandhry and actress Catherine Kamau model the newly-launched Infinix Zero 8 smartphone while dressed in outfits designed by Sally Karago. PHOTO | COURTESY

DESIGN CONCEPT

The design features diamond-shaped elements which are the main design concept for the Zero 8 smartphone and feature the main colours of the Infinix brand, which are green, black, and white.

She also designed special shirts as uniforms to be worn by Infinix sales representatives in various Infinix outlets which feature an ethnic fabric strip on the button section of the shirt.

The ethnic fabric colour drawn from the Turkana culture is close to green, a key Infinix brand colour.

The stylish and fashion-focused Infinix Zero 8 runs on Android v10 operating system, with its key feature being the presence of a Media Tek Helio G90 processor.

This, combined with 128 GB ROM and 8 GB RAM, will enable consumers to experience improved speeds and overall device performance, including quick upload and download times and an amazing experience with the apps, compared to its predecessor Zero 6.

Singer Tanasha Donna models the newly-launched Infinix Zero 8 smartphone while dressed in an outfit designed by Sally Karago. PHOTO | COURTESY
Singer Tanasha Donna models the newly-launched Infinix Zero 8 smartphone while dressed in an outfit designed by Sally Karago. PHOTO | COURTESY

ENHANCED PERFORMANCE

It also comes with, 90Hz Full HD Display and G90T processor, which means enhanced performance on the screen and for the cameras, including the wide-angle, ultra-wide-angle and rear cameras that will take photographic performance to a new level.

On the front, for the first time ever, the company has released a device with two selfie cameras (48 + 8MP), fitting them in a punch-hole setup.

At the back, there’s a 64-megapixel main sensor headlining the quad-camera setup housed in the diamond-style bump.

Smartphones have become a key aspect in everyday life, enabling many people to run their businesses from the comforts of their seats and giving them access to the outside world.

Over the last few years, the partnership between tech companies (especially device manufacturers), and fashion houses has witnessed tremendous growth.

Zero 8 will retail at a relatively affordable price of Sh28,999.