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Why one city businessman has branded his Sh6m ride with Joho’s image – PHOTOS


A Nairobi businessman has raised eyebrows after branding his Porsche Cayenne with pictures of Mombasa Governor Ali Hassan Joho.

But Evans Mwangi Mugi has come out to give a simple explaination; he happens to be a big fan of Mr Joho.

Mr Mugi of Fuse Branding told Nairobi News that he went to the extreme because he thinks Mr Joho has what it takes to be reelected Mombasa governor.

PHOTO | COURTESY
PHOTO | COURTESY

“I know many governors and Joho is one man who has the courage to take anyone any time. I try to go out of the normal in my business,” said Mugi.

But why brand an expensive car, which goes for Sh6 million, with the image of a politician?

PHOTO | COURTESY
PHOTO | COURTESY

It’s the election season, and being in the branding business, Mr Mugi wanted to let people know what he does.

“After the election season I will re-brand it to something else because I’m in the branding business,” he said.

PHOTO | COURTESY
PHOTO | COURTESY