Chivas Regal launches new 15-year-old Scotch whiskey in Kenyan market – PHOTOS
Pernod Ricard’s Chivas Regal on Friday night launched a new 15-year-old Scotch whiskey, Chivas XV at a grand reception which was held at Movenpick Hotel in Nairobi.
The brand, a 15-year-old blend that challenges conventions in the Scotch whisky category is perfect for high-energy celebrations.
Designed to be enjoyed in innovative new serving styles, Chivas XV targets a new consumption moment, which is not traditionally associated with Scotch encouraging fans to enjoy their favorite spirit in a whole new way.
TASTE PROFILE
It is claimed to provide a taste profile that is suitable for a range of contemporary serving styles.
Speaking to Nairobi News, Tristan Campbell, international brand ambassador for Chivas said that there’s much to be said for blended Scotch whisky and that he was happy to come to Kenya and launch it here.
According to Mr Campbell, there are different types of blends which are mixes of whiskies from different distilleries.
Asked about the difference between the two and which one is better, he said that single malts are whiskies from single distilleries and are considered by many to be better.
ULTIMATE DRINK
“Anyone who says a single malt is a better scotch than a blended scotch is talking rubbish,” he said.
On her part, Pernod Ricard Kenya Commercial Manager, Esther Muhoro said that they believe that blended is better in life and in Scotch.
“Chivas XV is a whisky that successfully combines the Chivas tradition and passion for blending with a modern thirst for shared experiences. Whether you’re an aficionado or a beginner, forget what you know about whisky – Chivas XV is challenging conventions as the ultimate drink to enjoy on an evening out. Now that’s worthy of celebrating,” said Ms Muhoro.
Chivas XV is a permanent addition to the Chivas Regal range, bridging a gap between Chivas Extra and Chivas 18 and tapping in to a new consumption moment.