Nairobi News


New betting company wants to ride the national craze

The scramble for sports gaming revenue has become stiffer thanks to entrance of a new player in the industry.

Cheza Gaming Limited launched their operations this week with a promise to offer sports lovers simple and easy games with instant returns while strictly adhering to the responsible gaming values.

The home grown company has started with a flagship product dubbed ‘Hela 5′ – a unique product that will allow sports enthusiasts to place bets during a live match. They, for instance, be able to place a bet that a goal will be scored within the next five minutes. Should that happen, they win five times their stake instantly. This is a first for the Kenyan market.

“With two groups of potential players in the market today; players who play, but are underwhelmed by the current gaming experience and secondly people who want to play, but find sports betting complicated, hela5 offers a solution to this with a simple, easy and fun approach to betting,” said Barney Barrow, CEO and f ounder of Cheza Gaming Ltd.

Players will be able to register and make their predictions for hela5 through a three channel player access; online through, SMSor USSD.

“Other hela brand games that will be released into the market in the coming weeks include Vuvuhela, an easy to play sport betting solution and helasports, a sport content platform available online, SMS and mobile app,” said Mr Barrow.