Misleading insurance billboard causes stir online
Kenyans online have started a petition to compel the Madison Insurance Limited to bring down a misleading billboard that insinuated that there are no female neurosurgeons in the country.
Infuriated Kenyans camped on the insurance company’s Facebook page protesting against the misleading billboard and demanding that it is pulled down.
The company was promoting one of its products and used graduate models with the captioned words, “I want to be the first female neurosurgeon.”
The quote was challenged by medics and other users who said the country already has four female neurosurgeons.
The Nairobi News contacted Madison Insurance on Monday for a response to the outrage caused by the billboard.
By press time, three days later, the company was yet to provide a statement as promised.
Here are some of the users’ comments regarding the matter;
@Madison_Group_ Your copywriters are crap and lazy on research. Have they ever heard of Dr. Shitsama Nyamweya, a female neurosurgeon? pic.twitter.com/yngZdRdRkr
— James Njenga (@njamesnganga) April 6, 2017
