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Media wars put a damper on Diamond Platinumz meru concert

A fight for control over media exclusivity of Tanzanian musician Diamond Platinumz played in the open on Friday pitting Standard Media Group against Royal Media Services.

Standard Media Group are the official partners of Diamond concert set to take place Saturday at the National Polytechnic hall in Meru.

When word went round that Diamond was scheduled to be interviewed on Citizen TV‘s  10 over 10 show that airs every Friday at 10pm, lawyers of Standard Media Group wrote a fiery letter to the organisers of the event, reminding them of the dire consequences of breaching their media sponsorship agreement.

The letter has since been leaked and circulated on social media.

“It has been brought to our client’s attention that the artiste Diamond Platinumz, who constitutes the object in the media sponsorship agreement with our client, is scheduled to appear on Citizen Television from 10pm on 26,08,2016. This appearance shall be in direct breach of the Media sponsorship agreement to which you are bound,” the letter stated in part.

“Our client has incurred considerable expense in marketing and availing publicity for the concert contemplated under its agreement.

“We have instructions to take appropriate legal action against you to vindicate our client’s rights under the agreement without any further notice or reference to you,” the letter concluded.

Diamond’s interview at Citizen TV was cancelled at the last minute.

The agreement between Radio Maisha and Watanashati organizers gives Standard Media Group exclusive rights on marketing and media coverage of the Tanzanian singer while in Kenya for the Meru concert.