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Kansoul renews deal as Bluemoon Vodka brand ambassadors

Music group The Kansoul renewed their partnership with Bluemoon Vodka as its brand ambassadors for another year.

The trio of Madtraxx, Mejja and Kid Kora signed to be the brand’s ambassadors last year and has since headlined shows for the brand and participated in consumer engagement events.

“We are pleased to be renewing our engagement with the Kansoul. In the last one year of our engagement, the idea of ‘Get the Party Started’ has been re-imagined through their infectious vibe,” said Nyawira Kariuki, head of marketing at Africa Spirits Limited (ASL), the manufacturers of Bluemoon Vodka.

This year, the partnership will see the brand ambassadors support responsible drinking initiatives, career guidance and youth mentorship initiatives.

“We are excited with this partnership as we will be impacting our fans more meaningfully through networking and mentorship opportunities,” said Madtraxx.