Juve register records sales from Cristiano Ronaldo jerseys
Italian giants Juventus have reportedly made a killing from the sales of their new signing Cristiano Ronaldo’s number 7 jersey.
Within 24 hours after sealing his Sh14 billion transfer move from Real Madrid, Juventus made a staggering $60 million (Sh6 billion) from the sales of his jersey with a piece retailing at an average price of $145 (Sh15,000).
According to The Guardian, Juventus sold 520,000 Ronaldo replica jerseys within just 24 hours of the merchandise’s release after the player was officially unveiled.
The sale of the jerseys have been termed as record breaking as the club only managed to sell a total of 850,000 collective jerseys during the entire season of 2016/17.
According to Juventus official website, the merchandise doesn’t come cheap. Ronaldo’s fans can purchase children’s replica jerseys for $99 (Sh10,000), women’s jersey for $110 (Sh11,000), men’s jerseys for $112 (Sh11,200) and authentic replica of the gear worn by Juventus players at $160 (Ksh16,000).
The sales of Cristiano jerseys have shuttered record figures for the sales of Neymar jerseys last season when PSG paid a world record transfer fee of around $263 million (Sh26.3 billion) for the Brazilian star.
The French giants sold only 10,000 of the Brazilian’s jerseys within the first 24 hours and 120,000 piece within the first four months.