Huawei launches mid-range phones for the youth
Huawei Mobile has unveiled four smartphones in the Kenyan market as part of the firm’s strategy to tap into the lucrative youth market and at the same time grow its market share.
The four new devices Y311, Y511, Y611, and GR5mini will retail between Sh 7,999 to Sh 19,999.
Speaking at the launch in a Nairobi hotel, Dharmaraj Diwakar the Sales Director Kenya, described the youth market as untapped with a great potential for Huawei to continue positioning various products and services to this target group.
“The company’s strategy is focused on embedding powerful features in the mid-range devices at an affordable price to accommodate consumers’ lifestyle and at an affordable price are key elements of Huawei Mobile’s marketing strategy in the mid-range level,” he added.
At the same event H_art the Band thrilled the invited guest as they launched Huawei’s youth campaign dubbed Light Up With color.
The three-month campaign will see Huawei partner with celebrity Video DJ and TV show presenter Willy Tuva to hold musical concerts in different universities countrywide. The concerts will be graced by local artistes.