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Huawei to launch its latest mid-range device in Kenyan market

Huawei will be launching its latest device GR5 2017 in the Kenyan market before the end of February as the company bets on mid-range and entry level smartphones to increase its local sales and market share.

This year, the technology company is targeting to increase its smartphone sales by at least 50 percent.

The Huawei GR5 2017 will officially be launched in partnership with Safaricom making it available in all Safaricom shops across the country. Customers will be privileged to pre-order the device for Sh34,999 and get a free Huawei Fit worth Sh11,999.

The device is the only one in the mid-range level that comes with a dual camera and a neat finger print sensor.

“We strive to enable users experience great features in more affordable devices at the mid-range level,” said Mark Hemaobin, the General Manager, Huawei Mobile Kenya.

SMARTPHONE INDUSTRY

Through a close partnership with Leica, Huawei developed two generations of dual-camera in 2016, leading a new trend of smartphone photography and establishing new benchmarks for image quality that made the Huawei P9 series and Mate 9 series popular with consumers in Kenya.

While the global smartphone industry is slowing down on innovation, the company is focused on developing meaningful innovations and makes breakthroughs in the areas of operating system dual-camera technology, artificial intelligence and more,” added Hemaobin.

The company has also ventured into artificial intelligence and narrowed its focus on perception intelligence, cognitive intelligence and computational intelligence and created an artificial intelligence system based on collaboration between software, the device and the cloud.

This can be attributed to the company’s consumer-centric approach that focuses on creating meaningful innovation, as well as an ongoing commitment to build a premium brand and reinforce its global channels and service capabilities.