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FKF unveils broadcast deal with Azam TV

Football Kenya Federation (FKF) on Friday sealed a broadcast sponsorship deal with Azam Media Limited, that could significantly improve the welfare of players featuring in the FKF Premier League.

The deal worth Sh 200 million which has been spread out over the next three league seasons, will enable each of the 18 teams competing in this competition to receive an annual grant of Sh 10 million.

During the ceremony at a Nairobi hotel, the Tanzanian based media house’s CEO Rhys Torrington also announced plans to air two league matches weekly, starting next weekend.

“We are keen to turn this sport into a great theatre by broadcasting as much football as we possibly can to Kenyans,” Torrington said.

The deal was welcomed by Harambee Stars coach Bobby Williamson who attended the event.

EXPOSURE

“The exposure that comes with airing of matches on TV will play on the back of the players mind and motivate them to perform better.  I hope the administrators will use these resources effectively,” Williamson said.

FKF President Sam Nyamweya termed the deal as “a revolution of Kenyan football” while his deputy Robert Asembo said the airing of matches will “expose more talent and go a long way in solving the challenges in national team selection that has been witnessed in the part.”

This arrangement however retains a controversial aspect, pending a determination by the sport’s governing body, on which between the FKF and Kenyan Premier Leagues is the bona fide top flight football competition in Kenya.

The two competitions are managed by separate factions, which have been involved in a public spat for the last four months, with some of the battles fought out in courts of law and the State House.

KPL boasts a similar deal with continental pay TV channel SuperSport.