Daily Facebook users in Kenya reach 2.2 million
A new survey has revealed that 2.2 million Kenyans use Facebook every day with 4.5 million using the same each month.
Most of the people who access Facebook do it on their mobile gadgets with 95 per cent of them every month.
This follows the recent announcement that Facebook’s active user population in Africa has grown 20% to 120 million in June 2015 from 100 million in September 2014.
“We have a saying that we’re only 1 per cent done, and this couldn’t be truer for Facebook in Africa. I am incredibly inspired by the power of connection from the smallest moments to fostering global conversations,” Nunu Ntshingila, the newly appointed Head of Africa at Facebook, said.
“Everyone on Facebook has a story, and I cannot wait to hear the stories from Kenya as well as Nigeria and South Africa first hand,” she added.
DISRUPTIVE TECHNOLOGY
Ntshingila noted that mobile telephony is not a trend, but the fastest adoption of disruptive technology in history of communication.
“It’s also an incredibly personal device regardless of where a person lives or how they connect, and businesses need to reach people where they are, not where they were, in an authentic, personal and relevant way,” she said.
Facebook recently opened its first office in Africa to further the company’s commitment to help businesses connect with people and grow locally and regionally.
The team in Africa will focus initially on Kenya (East Africa), Nigeria (West Africa), and South Africa (Southern Africa).
Ari Kesisoglu, Facebook’s Regional Director for Middle East Africa (MEA) said that they were committed to creating solutions tailored to people and businesses in Africa.
“We continue to spend time with businesses to learn about how we can work together to create better, more flexible and less fragmented ways for businesses to reach people in Africa”, Kesisoglu added.
The new statistics also show Nigeria having 7.1 million users, 7.3 million total daily active users while South Africa has 7 million mobile users of Facebook daily and 15 million are active every month.