Britam unveils Nyayo Stadium, Mathare United sponsorships
British American Investment Company (Britam) on Wednesday unveiled a multi-million sponsorship deals with two local sports entities.
One of these partnerships with Sports Kenya, awards the financial services group exclusive branding rights to the Nyayo Stadium for the next two years, in exchange for Sh 100 million.
Britam has already branded the facility in its traditional blue, white and red colours, whilst other funds have been set aside to revamp the stadium’s terraces, lavaratories and dressing rooms, according to Sports Kenya’s acting Director General Gabriel Komora.
The facility will however retain its name.
The other financial arrangement involving Britam will benefit Kenyan Premier League outfit Mathare United, which will receive Sh 75 million for the next three league seasons in one of the lucrative shirt sponsorship deals in local football.
Britam’s corporate affairs director Muthoga Ngera says these sponsorships are in line with the institution’s policy of promoting the development of sports in Kenya.
TWO NEW STADIUMS
“We picked on sports because it resonates with where we want to go through CSR, improving the lives of our athletes and working with the Government to improve on the state of our sports facilities. I now expect Mathare United to finish in the top five (in the Kenyan Premier League) this season,” Muthoga said.
Sports Cabinet Secretary Hassan Wario said the Government will set aside a billion shillings in the next financial year to build two stadiums in Mombasa and Eldoret.
This project is part of the current Government’s pre-election pledge to construct five state-of-the-art sports facilities in the country during its five year term.
“The Government is keen to put up world class sports facilities that will be used by our talented athletes and managed by the corporates. I am keen for example, to see Harambee Stars qualify for the next Africa Cup of Nations and will be meeting with the football administrators to achieve this,” Wario said.
Komora revealed a clause had been inserted in the institution’s contract with Britam, that ensures rival companies keen to use the facility are shielded from the marketing venture.