Britam to sponsor Sports Kenya and Mathare United
British American Investment Company (Britam) is in the coming week expected to announce two partnership deals with separate local sports entities, Nairobi News can exclusively reveal.
Reputable sources suggest both arrangements worth tens of millions of shillings, have already been struck with both Sports Kenya, which is a Government parastatal, and a top Kenyan Premier League side Mathare United.
The sponsorship deal with Sports Kenya will enable Britam acquire the branding rights of the Nyayo National Stadium for a yet to be known period.
The financial institution will then within this period paint the 30,000 seater sports facility located just outside Nairobi’s CBD with its trademark blue, white and red colours, an activity that is already underway.
BRANDING RIGHTS
“I can confirm that we a deal has been struck with Britam for the branding, and not naming rights of the facility. This means the stadium shall retain its original name ‘Nyayo’ but more details will be announced within the next week,” a source who is privy to the deal told Nairobi News.
The Britam-Sports Kenya deal will replace a three year deal between Sports Kenya and Coca Cola, for the naming rights of the same facility located just outside Nairobi’s CBD, which lapsed at the end of 2014.
It also comes in the wake of a naming rights deal between giant mobile telephone firm Safaricom and Kasarani Stadium last year, that enabled the facility be renamed the Safaricom Stadium.
The other sporting deal involving Britam is a year long shirt sponsorship deal with the 2008 Kenyan Premier League champions.