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Arimi’s jelly denounce ‘new’ packaging

The manufacturers of Arimi, A popular milking jelly, have distanced themselves from a proposed new packaging of the product.

The statement came even as supposed artist’s impression of the product, which has been in the market for decades, was met with opposition online.

Originally marketed to cow farmers as an actual milking jelly, Arimi’s has found its way to the Kenyan psyche and is now a go-to product for all purposes.

It is particularly loved for being quite plain and natural, unlike other products that are full of perfumes and all manner of unknown additives.

Responding to reports of the new packaging, Arimi’s states, “To all our esteemed customers and users of our products, we are not rebranding, the circulating brand is just someone’s suggestion. We stick to our initial brands! Otherwise enjoy the greatness of your skin care.”

In the new design, the artist gave it a navy blue and yellow colour theme, much to the chagrin of some customers.

“I did the unthinkable, I decided to rebranded your favorite brand as a slightly premium product. This is a passion project, I hope you like it,” she tweeted on Saturday.

The pictures went viral, triggering a barrage of comments from customers, who were disappointed by the new Arimis theme.