Airtel customers in Kenya to get ‘free’ insurance
Airtel Kenya has partnered with Pan Africa Life Assurance Limited and MicroEnsure to launch a free insurance product which will offer Airtel customers in Kenya life, accident and hospitalisation insurance with increasing benefits based on their monthly airtime usage.
The product, which is tagged Airtel Insurance is packaged to deliver affordable insurance services and encourage insurance culture among Kenyans.
The product is open to all Kenyan residents of 18 years and above. To register for the product, Airtel customers will be required to dial *336# from their mobile phones.
The product covers all hospitalization for any medical reason with no exclusions, making it the most user friendly hospital insurance cover in Kenya.
The product benefits users whose hospitalization period is up to three or more nights at a hospital.
Airtel Insurance rewards loyal Airtel customers with a free, renewable monthly life, accident and hospitalisation cover based on the amount of monthly airtime used. Airtel Customers will qualify for this insurance by using airtime worth Sh250 and above each month, with the opportunity to gain incremental insurance benefits with increased monthly airtime usage.
No airtime will be deducted from a customer’s balance for the insurance cover making the product work like a loyalty reward from Airtel.
Airtel Insurance becomes active on the first day of the month following registration, and is based on the amount of airtime recharged the previous month, with a minimum monthly usage of Sh250.
Customers also have a variety of packages to choose from. A monthly usage of Sh250, Airtel insurance gives the customer Sh1,000 hospitalisation and Sh10,000 life and accident insurance while Sh500 usage will earn customers Sh2,000 hospitalisation and Sh25,000 life and accident insurance.
A Sh1, 000 usage will attract Sh5, 000 hospitalisation and Sh100,000 life and accident insurance while a Sh2,500 usage or above will attract Sh10,000 hospitalisation and Sh250, 000 life and accident insurance.
Airtel Kenya CEO Adil El Youssefi said Airtel Insurance is designed to make affordable insurance available to majority of Kenyans especially the middle and low income earners who may not already have insurance policies.
“We are delighted to collaborate with Pan Africa Life and MicroEnsure – two very reputable insurance providers to package this innovative product which guarantees our customers quality, affordable and accessible insurance services. This service would help make insurance available and accessible to a vast portion of the uninsured population in Kenyan,” said Adil.
Mr Mugo Kibati, the group CEO of Pan Africa Insurance Holdings in his remarks said, “this partnership is not new, yet it goes beyond borders. Our business associates Sanlam, which is a global financial services provider and second largest Africa, has established partnerships with both Airtel and MicroEnsure in offering financial solutions.”
Richard Leftley, CEO of MicroEnsure, was equally enthusiastic, saying, “Free life, accident and hospitalisation cover is now accessible to everyone in Kenya with an Airtel line.”