Giant gaming firm SportPesa has unveiled a new partnership with English Premier League side Everton. In the deal, the Kenyan firm on Monday announced itself as Everton FC’s “main partner”.
According to information on the club’s website, the new partnership, which commences on June 1, is the most lucrative in the club’s 140-year history.
As Everton’s main partner, SportPesa will feature on the front of Everton’s playing shirts for five years.
Speaking during the launch of the deal at the club’s headquarters in Liverpool, Everton CEO, Robert Elstone, hailed the historic agreement.
“We’re pleased to have secured the biggest commercial partnership deal in the Club’s history with an ambitious and growing global company. From the outset we have been impressed by SportPesa and the company’s plans for the future,” Elstone was quoted by evertonfc.com.
SportPesa’s Africa CEO, Ronald Karauri added, “We are very proud of the achievements of SportPesa UK and the SportPesa European activities. We are also excited about the synergies that this partnership will bring to Africa and Kenya in particular.”
The deal was made public barely two days after another EPL club Hull City – which boasts a similar arrangement with SportPesa – was relegated from the English Premier League.
Thus, analysts suggest the Everton will enable the SportPesa brand remain visible in the world’s most watched football league.
The betting firm has separate agreements with the likes of Arsenal and Southampton in the UK, plus KPL giants AFC Leopards and Gor Mahia in Kenya and Tanzanian club Simba SC, all estimated to billions of shillings.