Betika Sports Betting Manager, Mr Kennedy Ochieng (second left), demonstrates to his colleagues how to place bets and win on the Betika Sports Betting platform. FILE PHOTOBetika Sports Betting Manager, Mr Kennedy Ochieng (second left), demonstrates to his colleagues how to place bets and win on the Betika Sports Betting platform. FILE PHOTO
By DAVID KWALIMWA

Kenya’s betting firm Betika has unveiled a live stream audio commentary of English Premier League matches to its worldwide audience via its website.

Betika has partnered with the world’s biggest sports radio station talkSPORT in the deal. This two year agreement entails all nine English Premier League matches each weekend.

In a strategy to offer football fans additional information and entertainment even as they place their bets, the commentary can be accessed on the betika.com site.

PARTNERSHIP

“This partnership offers Kenyans an opportunity to access and enjoy EPL matches at the comfort of their homes and wherever they are. Kenya has a huge passionate EPL fan base with limited access to these high profile games and we would like to be part of the growth,” Betika brand manager Patrick Wachira explained.

“We are pleased to welcome Betika as our latest international partner for the 2017/2018 season that promises to be one of the most exciting in recent history. Our unique audio coverage is renowned for its quality and ability to transport fans to the heart of action,” added talkSPORT’s International Commercial Director, Rob Tomalin.

Betika double up as sponsors of Kenyan Premier League side Sofapaka, who are currently placed second on the KPL standings after 21 rounds of matches, in a three-year association reportedly worth Sh51 million.