Naivas Supermarkets on Wednesday opened its latest outlet on Nairobi’s Moi Avenue, bucking a trend in the country’s financially strained retail sector.
The family-owned retailer took up space near the former Nakumatt Downtown branch that was razed by a huge fire in 2009.
The outlet raises the number of Naivas’ stores in Nairobi’s central business district to three, 16 in the county and 44 in the country.
Naivas opened its third 24-hour store in the capital’s CBD last month, two days ahead of schedule in a rush to cash in on the Christmas shopping season.
“This store comes at a very critical moment because we have not had a proper presence within Nairobi’s CBD, which is a very critical place for our business,” Willy Kimani, the chief operating officer at the retailer, said.